In short
- A site per country: wscasino.co.ls for Lesotho and wscasino.co.mw for Malawi.
- Local currency: Stakes are shown in maloti in Lesotho and kwacha in Malawi.
- Mobile first: Designed for phones, with the main sections in easy reach of a thumb.
Two markets, one brand
World Star Betting is a sports betting brand we have worked with on stadium shoots, an animated TV spot and social posts. WS Casino is its online casino, and it runs as two sites: wscasino.co.ls in Lesotho and wscasino.co.mw in Malawi.
Local where it matters
Each site has its own country domain and shows prices in the local currency, maloti (LSL) in Lesotho and kwacha (MWK) in Malawi. Players see amounts that make sense to them, and each market can run its own offers.
Designed for the phone
Most players visit on a phone, so the sites are designed for one first. The main sections sit in a row of icons across the top, the lobby scrolls vertically, and the key actions (home, join, live chat and log in) stay fixed at the bottom of the screen.
On a phone, the most important buttons belong where the thumb already is.
A lobby that is easy to browse
Games are grouped into clear rows: featured, recommended, new games, top ten, seasonal, and by type and provider. Large artwork and a short label make each game easy to recognise at a glance.
One design, easier to grow
Because both countries share one design, improvements made for one market can go to the other, and launching in another country is a matter of setting up a new domain, currency and content rather than starting from scratch.
